Papers (56)
Social impact of a participative small-scale sporting event

Parra Camacho, D., González-García R. & Alonso Dos Santos, M. (2021). Social impact of a participative small-scale sporting event. 

Sport, Business and Management: An International Journal. Accepted (SJR Q3)

Reputation and identity in family firms: Current state and gaps for future research

Velasco Vizcaíno, F., Lanchimba C., Llanos-Contreras, O. & Alonso Dos Santos, M. (2021).  Personalized service and brand equity in family business: A dyadic investigation. Journal of Small Business Strategy, 31(2), 6-18. (SJR Q1)

Personalized service and brand equity in family business: A dyadic investigation

Velasco Vizcaíno, F., Lanchimba C., Llanos-Contreras, O. & Alonso Dos Santos, M. (2021).  Personalized service and brand equity in family business: A dyadic investigation. Journal of Small Business Strategy, 31(2), 62-79. (SJR Q1)

Alonso Dos Santos, M., Huertas-Serrano, M., Sánchez Franco, M. & Torres-Moraga, E. (2021).  Alcohol versus sponsorship: Effectiveness in sports posters. British Food Journal. Accepted (WoS JCR Q2)

Green hotel patronage intention through biospheric values

Torres-Moraga, E., Alonso Dos Santos, M. & Carvajal-Trujillo, E. (2021).  Green hotel patronage intention through biospheric values. Sustainable Production and Consumption, 27 (WoS JCR Q1)

Fuzzy metatopics predicting prices of Airbnb accommodations

Sánchez Franco, M., Troyano-Jiménez, J. A. & Alonso Dos Santos, M. (2021). Fuzzy metatopics predicting prices of Airbnb accomodations. Journal of Intelligent and Fuzzy Systems, 40(2). (WoS JCR Q3)

Exploring gender-based influences on key features of Airbnb accommodations

Sánchez Franco, M. & Alonso Dos Santos, M. (2021). Exploring gender-based influences on key features of Airbnb accommodations. Ecomonic Research - Ekonomska Istrazivanja. Accepted. (WoS JCR Q2)

Towards a cooperative learning environment in universities through in-service training

Hebles, M., Yáñiz Álvarez, C., Alonso Dos Santos, M. & Villardón-Gallego, L. (2021). Towards a cooperative learning environment in universities through in-service training. Sustainability, 13(3), 1112 (WoS JCR Q2).

Entrepreneurial ecosystems, knowledge spillovers, and their embeddedness in the sport field: a bibliometric and content analysis

Calabuig-Moreno, F., González-Serrano, M. Alonso Dos Santos, M. & Gómez-Tafalla. A. (2020). Entrepreneurial ecosystems, knowledge spillovers, and their embeddeness in the sport field: a bibliometric and content analysis. Knowledge Management Research & Practice, 19(1), 65-83. (WoS JCR Q2)

Barriers to innovation and willingness to innovate in the food sector: The case of Chile

Valdés, G., Astorga J., Fuentes-Solís, R. & Alonso Dos Santos, M. (2020).  Barriers to innovation and willingness to innovate in the food sector: The case of Chile. British Food Journal. Accepted. (WoS JCR Q2)

Should a family firm communicate their family identity and country of origin? A cross cultural study from Chile and Spain

Alonso Dos Santos, M., LLanos Contreras, O., Calabuig Moreno, F. & Felicio, J. A. (2020). Should a family firm communicate their family identity and country of origin? A Cross cultural study from Chile and Spain. International Journal of Emerging Markets. Accepted. (WoS JCR Q3)

Editorial: The Management of Emotions in Sports Organizations

Alonso Dos Santos, M., Calabuig Moreno, F. & Valantine I. (2020). Editorial: The Management of Emotions in Sports Organizations. Frontiers in Psychology. Accepted. (WoS JCR Q2)

Welsh, D H. B., Llanos Contreras, O., Alonso Dos Santos, M. & Kaciak, E. (2020). How much network support and managerial skills affect women´s entrepreneurial success? The overlooked role of country economic development. Entrepreneurship & Regional Development. Accepted. (WoS JCR Q1)

The effect of articulated sports sponsorship on recall and visual attention to the brand

Alonso Dos Santos, M., Sánchez Franco, M. & Prado Gascó, V. (2020) The effect of articulated sports sponsorship on recall and visual attention to the brand. International Journal of Sports Marketing and Sponsorship. Accepted. (WoS JCR Q4 in Hospitality, Leisure, Sport & Tourism)

Emotions and sport management: A bibliometric overview

Baier-Fuentes, H., Huertas González-Serrano, M., Alonso-Dos-Santos, M., Inzunza-Mendoza, W. & Pozo-Estrada, V. (2020). Emotions and sport management: A bibliometric overview. Frontiers in Psychology. Accepted. (WoS JCR Q2 in Psychology, Multidisciplinary)

The effect of quality and leverage on the image transfer model: The moderating role of involvement

Alonso Dos Santos, M., Calabuig Moreno, F., Prado Gascó, V., & Cuevas Lizama, J. (2020). The effect of quality and leverage on the image transfer model: The moderating role of involvement. International Journal of Sports Marketing and Sponsorship. Accepted. (WoS JCR Q4 in Hospitality, Leisure, Sport & Tourism)

Impact of lifestyle oriented-motivation and corporate social responsibility on multiadventure sports firms´ performance

Huertas-Serrano, M., Crespo Hervás, J., Valantine, I., Alonso Dos Santos, M., & Calabuig Moreno, F. (2020). Impact of lifestyle oriented-motivation and corporate social responsibility on multiadventure sports firms´ performance. International Entrepreneurship and Management Journal. Accepted (WoS JCR Q2 in Management)

Management, marketing and economy in sports organizations

Alonso Dos Santos, M., & Calabuig Moreno, F. (2020). Management, marketing and economy in sports organizations. Sport in Society, 23(2), 175-179. https://doi.org/10.1080/17430437.2020.1705524 (WoS JCR Q4 in Hospitality, Leisure, Sport & Tourism)

Amateur runners' commitment: An analysis of sociodemographic and sports habit profiles

Parra Camacho, D., Alonso Dos Santos, M., & Huertas-Serrano, M. (2020). Amateur Runners’ Commitment: An Analysis of Sociodemographic and Sports Habits Profiles. International Journal of Environmental Research and Public Health, 17(3), 925-944. (WoS JCR Q1 in Public, Environmental & Occupational Health)

The effectiveness of advertising alcohol products in sports sponsorship

Alonso Dos Santos, M., Pérez Campos, C., & Crespo Hervás, J. (2020). The effectiveness of advertising alcohol products in sports sponsorship. Psychology & Marketing, 37(4), 556-563. https://doi.org/10.1002/mar.21325 (WoS JCR Q2 in Psychology, Applied)

Challenges and trends in management for Ibero-America

Alonso Dos Santos, M., Llanos Contreras, O., & Jara Bertín, M. (2019). Challenges and trends in management for Ibero-America. Academia Revista Latinoamericana de Administracion, 32(4), 437-441. https://doi.org/10.1108/ARLA-11-2019-362 (WoS JCR Q4 in Management)

The relationship between factors that contribute to support and future intentions in relation to a major sporting event

Parra Camacho, D., Alonso Dos Santos, M., & Duclos Bastías, D. (2019). The relationship between factors that contribute to support and future intentions in relation to a major sporting event. Academia Revista Latinoamericana de Administración, 32(4), 442-454. https://doi.org/10.1108/ARLA-02-2019-0042 (WoS JCR Q4 in Management)

Influence of perceived and effective congruence on recall and purchase intention in sponsored printed sports advertising: An eye-tracking application

Alonso-Dos-Santos, M.; Calabuig Moreno, F. & Crespo Hervás, P. (2019). Influence of perceived and effective congruence on recall and purchase intention in sponsored printed sports advertising: An eye-tracking application. International Journal of Sports Marketing and Sponsorship, 20(4), 617-633. https://doi.org/10.1108/IJSMS-10-2018-0099  (WoS JCR Q4 in Hospitality, Leisure, Sport & Tourism)

Facebook Commerce usage intention: A symmetric and asymmetric approach

Alonso Dos Santos, M., Alguacil Jiménez, M., & Carvajal Trujillo, E. (2019). Facebook Commerce usage intention: A symmetric and asymmetric approach. Information Technology and Management, 21(3), 145-156.https://doi.org/10.1007/s10799-019-00311-2 (WoS JCR Q3 in Information Science & Library Science)

Entrepreneurship and risk-taking in a post-disaster scenario

Llanos-Contreras, O.; Alonso-Dos-Santos, M. & Ribeiro-Soriano, D. (2019). Entrepreneurship and risk-taking in a post-disaster scenario. ​International Entrepreneurship and Management Journal, 16(2020), 221-237. https://doi.org/10.1007/s11365-019-00590-9 (WoS JCR Q2in Management)

The influence of patriotism and fans’ fulfilment of sponsorship activation in the sponsor’s image transfer process

Alonso Dos Santos, M., Velasco, F. & Pérez Campos, C. (2019). The influence of patriotism and fans’ fulfilment of sponsorship activation in the sponsor’s image transfer process. Sport in Society, 23(2), 280-295.  https://doi.org/10.1080/17430437.2019.1619700 (WoS JCR Q4 in Hospitality, Leisure, Sport & Tourism)

Family firms’ identity communication and consumers’ product involvement impact on consumer response

Alonso Dos Santos, M., Llanos Contreras, O., & Farias Nazel, P. (2019). Family firms’ identity communication and consumers’ product involvement impact on consumer response. Psychology & Marketing, 36(8), 791-798. https://doi.org/10.1002/mar.21212 (WoS JCR Q2 in Psychology, Applied)

Key determinants on non-governmental organization’s financial sustainability: A case study that examines 2018 FIFA Foundation Social Festival selected participants

Córdova Paredes, M. J., Calabuig Moreno, F. & Alonso Dos Santos, M. (2019). Key determinants on non-governmental organization’s financial sustainability: A case study that examines 2018 FIFA Foundation Social Festival selected participants. Sustainability 11(5), 1411-1431. 10.3390/su11051411 (WoS JCR Q2 in Environmental Studies)

Nutrition labeling schemes and the time and effort of consumer processing

Alonso Dos Santos, M., Quilodrán Ulloa, R., Salgado Quintana, A. & Farias Nazel, P. (2019). Nutrition labeling schemes and the time and effort of consumer processing. Sustainability 11(4), 1079. 10.3390/su11041079 (WoS JCR Q2 in Environmental Studies)

Congruence and placement in sponsorship: An eye-tracking application

Alonso Dos Santos, M., Calabuig, F., & Sánchez Franco, M. (2019). Congruence and placement in sponsorship: An eye-tracking application. Physiology & Behavior, 200(1), 159-165. https://doi.org/10.1016/j.physbeh.2018.05.032 (WoS JCR Q2 in Behavioral Sciences)

Brand image transfer from team to sponsor: How effective is it to sponsor a football team with little success?

Alonso Dos Santos, M., Calabuig, F. & Alguacil, M. (2019). Brand image transfer from team to sponsor: How effective is it to sponsor a football team with little success?. International Journal of Sport Management and Marketing, 19 (5/6) https://doi.org/10.1504/IJSMM.2019.104158 (SJR Q3 in Marketing)

Family business performance in a post-disaster scenario: The influence of socioemotional wealth importance and entrepreneurial orientation

Alonso-Dos-Santos, M., & Llanos-Contreras, O. (2019). Family business performance in a post-disaster scenario: The influence of socioemotional wealth importance and entrepreneurial orientation. Journal of Business Research, 101, 492-498. https://doi.org/10.1016/j.jbusres.2018.12.057 (WoS JCR Q1 in Business)

Sports management and sponsorship; Towards a new paradigm

Alonso Dos Santos, M. (2018). Sports management and sponsorship; Towards a new paradigm. Journal of Sports Economics & Management 8(3), 2-3. 

Positioning of the Chilean wines bottled in Porto Alegre

Garrido Salas P. V., Vargas Ayala, J. J. & Alonso Dos Santos, M. (2018). Positioning of the Chilean wines bottled in Porto Alegre. Multidisciplinary Business Review, 11(1), 72-83.

Residents' perception of the negative impacts of a sporting event: Scale validation

Parra Camacho, D., Alonso-Dos-Santos, M., & Duclos Bastías, D. (2018). Residents’ perception of the negative impacts of a sporting event: Scale validation. Journal of Physical Education and Sport, 18(3), 1298-1305.  https://doi.org/10.7752/jpes.2018.s3193 (SJR Q3)

Residents' perceptions of the negative impacts of the Copa América de Fútbol in Chile: Pre- and post-event comparison

Parra Camacho, D., Alonso Dos Santos, M., & Duclos Bastías, D. (2018). Residents’ perceptions of the negative impacts of the Copa América de Fútbol in Chile: pre- and post-event comparison. Journal of Physical Education and Sport, 18(3), 1290–1297. https://doi.org/10.7752/jpes.2018.s3192  (SJR Q3)

Blindness to sponsor: Application to sports event posters

Alonso Dos Santos, M., Calabuig, F. & Sánchez-Franco, M. (2018). Blindness to sponsor: Application to sports event posters. RAE Revista de Administracion de Empresas 58(6), 451-462. doi.org/10.1590/S0034-759020180602 (WoS JCR Q4)

Sponsorship image transfer theory in virtual brand communities

Alonso Dos Santos, M., Rejón Guardia, F., & Calabuig, F. (2018). Sponsorship image transfer theory in virtual brand communities. Industrial Management & Data Systems, 118(6), 1287–1302. https://doi.org/10.1108/IMDS-08-2017-0349 (WoS JCR Q1)

Determinants of mobile banking users’ loyalty

Soto Fuentes, Y., Valderrama-Palma, V., Alonso-Dos-Santos, M. & Liébana Cabanillas, F. (2020). Determinants of mobile banking users´loyalty. Journal of Promotion Management, 26(5), 615-633. (SJR Q2)

Engagement in sports virtual brand communities

Alonso Dos Santos, M.; Rejón Guardia, F.; Pérez Campos, C.; Calabuig Moreno, F. & Ko, Y. J.  (2018). Engagement in sports virtual brand communities. Journal of Business Research, 89, 273-279. (WoS JCR Q1)

Assessing the effectiveness of sponsorship messaging: Measuring the impact of congruence through electroencephalogram

Alonso Dos Santos, M., Calabuig Moreno, F. (2018). Assessing the effectiveness of sponsorship messaging: Measuring the impact of congruence through electroencephalogram. International Journal of Sports Marketing and Sponsorship. 19(1), 25-40. DOI: 10.1108/IJSMS-09-2016-0067 (WoS JCR Q4)

Exploring the asymmetric influence of socioemotional wealth priorities on entrepreneurial behaviour in family businesses

Llanos Contreras, O. & Alonso Dos Santos, M. (2018). Exploring the asymmetric influence of socioemotional wealth priorities on entrepreneurial behaviour in family businesses. European Journal of International Management, 12(5/6), 576-595. (WoS JCR Q4)

Posicionamiento de los Ingenieros Civiles Industriales en el Mercado Laboral

Salcedo, E. Bordagaray, G. & Alonso Dos Santos, M. & Hebles, M. (2017). Posicionamiento de los Ingenieros Civiles Industriales en el Mercado Laboral: Aplicación Empírica en Concepción, Chile. Revista de la Facultad de Ingeniería UCV, 32(1).

Factors that determine the adoption of Facebook commerce: The moderating effect of age.

Liébana Cabanillas, F., Alonso Dos Santos, M. (2017). Factors that determine the adoption of Facebook commerce: The moderating effect of age. Journal of Engineering and Technology Management, 44, 1-18. (WoS JCR Q2)

Mall Connection: Entrepreneurship, consolidation and challenges of a regional family business

Llanos Contreras, O., Cuevas Lizama, J. A., Alonso Dos Santos, M. (2017). Mall Connection: Entrepreneurship, consolidation and challenges of a regional family business. Journal of Entrepreneurship in Emerging Economies, 1(10), 134-153. (SJR Q2)

The influence of image valence on the attention paid to charity advertising

Alonso Dos Santos, M., Lobos, C., Muñoz, N., Romero, D., & Sanhueza, R. (2017). The influence of image valence on the attention paid to charity advertising. Journal of Nonprofit and Public Sector Marketing, 29(3), 346-363. http://dx.doi.org/10.1080/10495142.2017.1326355 (SJR Q3)

Design and validation of the Assessment of Learning Scale (EEA)

Hebles, M., Alonso Dos Santos, M., Yaniz Alvarez-de-Eulate, C., & Villardon-Gallego. (2017). Design and validation of the Assessment of Learning Scale (EEA). Profesorado: Revista de Currículum y Formación del Profesorado, 21(2), 107-126. (Q2 SJR)

Online sport event consumers: Attitude, e-quality and e-satisfaction

Alonso Dos Santos, M., Calabuig Moreno, F., Montoro Ríos, F. & Alguacil Jiménez, M. (2017). Online sport event consumers: Attitude, e-quality and e-satisfaction.  Journal of Theoretical and Applied Electronic Commerce Research (JTAER), 12(2), 54-70.​ (WoS JCR Q3)

Influencia de la RSC en la transmisión de imagen en el patrocinio turístico deportivo

Alonso-Dos-Santos, M., Calabuig Moreno, F., Montoro Ríos, F. & Valantine, I. (2017). Influencia de la RSC en la transmisión de imagen en el patrocinio turístico deportivo. Revista Iberoamericana de Psicología del Ejercicio y del Deporte 12(1), 23-31.

Effectiveness of the sponsors and sporting events website

Alonso Dos Santos, M., Calabuig Moreno, F. & Montoro Ríos F. (2016). Effectiveness of the sponsors and sporting events website. International Journal of Sport Management, Recreation and Tourism, 25.

Unobserved heterogeneity and the importance of customer loyalty in mobile banking

Liébana Cabanillas, F., Alonso Dos Santos, M., Soto Fuentes, Y. & Valderrama Palma, V. (2016). Unobserved heterogeneity and the importance of customer loyalty in mobile banking. Technology Analysis & Strategic Management, 29(9), 1015-1032. (WoS JCR Q3)

Quality and satisfaction: The case of the University of Jaén

Alonso Dos Santos, M. (2016). Calidad y satisfacción hacia la universidad: El caso de la Universidad de Jaén. Revista de la Educación Superior (RESU), 45(178), 79-95. (SJR Q4)

Posicionamiento de la carrera Ingeniería Comercial en la región del Biobío

Alonso Dos Santos, M., Jelves Jara, M. J. & Mardones Valdebenito, P. J. (2017). Posicionamiento de la carrera Ingeniería Comercial en la región del Biobío. Revista Iberoamericana de Educación Superior (RIES), 21(8), 138-153. (SJR Q3)

Influence of the virtual brand community in sports sponsorship

Alonso Dos Santos, M., Calabuig Moreno, F., Rejon Guardia, F. & Perez Campos, C. (2016). Influence of the virtual brand community in sports sponsorship. Psychology and Marketing, 33(12), 1091-1097. (WoS JCR Q2)

Influencia de la website sobre el patrocinio: Segmentación PLS-POS

Alonso Dos Santos, M., Santos, M. A. D., Moreno, F. C., Hervás, J. C., & Pomar, J. M. N. (2016). Influencia de la website sobre el patrocinio: Segmentación PLS-POS. Revista de Psicologia del Deporte, 25(3), 55-58. (WoS JCR Q4)

Análisis cualitativo comparativo de la lealtad en servicios públicos deportivos

Alguacil Jiménez, M., Jiménez, M. A., Santos, M. A. D., Barceló, A. P., & Martínez, O. C. (2016). Análisis cualitativo comparativo de la lealtad en servicios públicos deportivos. Revista de Psicologia del Deporte, 25(3), 69-72. (WoS JCR Q4)

Influencia de la calidad, satisfacción, valor percibido e imagen corporativa en la confianza en la marca en el servicio fitness

Pastor-Barceló, A., Jiménez, M. A., & Alonso-Dos-Santos, M. (2016). Influencia de la calidad, satisfacción, valor percibido e imagen corporativa en la confianza en la marca en el servicio fitness. Revista de Psicologia del Deporte, 25(3), 77-80. (WoS JCR Q4)

¿Influyen las emociones en la intención de asistir a un evento deportivo? Diferencias de género

Alonso Dos Santos, M., & Pérez Campos, C. (2016). ¿Influyen las emociones en la intención de asistir a un evento deportivo? Diferencias de género. Journal of Sports Economics & Management, 5(1), 2-16.

Rendimiento académico en estudiantes de Ingeniería Comercial: Modelo por competencias y factores de influencia

Avendaño, C. A., Gutiérrez, K. A., Salgado, C. F., & Dos-Santos, M. A. (2016). Rendimiento académico en estudiantes de Ingeniería Comercial: Modelo por competencias y factores de influencia. Formación universitaria, 9(3), 03-10. http://doi.org/10.4067/S0718-50062016000300002

Involvement and image transfer in sports sponsorship.

Alonso-Dos-Santos, M., Vveinhardt, J., Calabuig-Moreno, F., & Montoro-Ríos, F. (2016). Involvement and image transfer in sports sponsorship. Engineering Economics, 27(1), 78-89. http://doi.org/10.5755/j01.ee.27.1.8536 (WoS JCR Q3)

Factores que explican la intención de compra en el sector de la telefonía móvil en el gran Concepción.

Pérez Torresa, K., Pérez Lara, M., Leal Matamala, E., & Alonso Dos Santos, M. (2015). Factores que explican la intención de compra en el sector de la telefonía móvil en el gran Concepción. Revista Academia & Negocios, 1(2), 79-88.

La importancia de los atributos del servicio y el valor percibido en la predicción de la satisfacción de los espectadores de balonmano. 

Pérez-Campos, C., & Alonso-Dos-Santos, M. (2013). La importancia de los atributos del servicio y el valor percibido en la predicción de la satisfacción de los espectadores de balonmano. Journal of Sports Economics & Management, 3(1), 33–46.

Scale of spectators’ motivations at soccer events

Alonso Dos Santos, M., & Montoro Rios, F. J. (2016). Scale of spectators’ motivations at soccer events. Soccer & Society, 17(1), 58-71. http://doi.org/10.1080/14660970.2014.891986 (WoS JCR Q4)

Destination image of a city hosting sport event: Effect on sponsorship

Alonso Dos Santos, M., Calabuig Moreno, F., Montoro Rios, F., Valantine, I., & Emeljanovas, A. (2014). Destination image of a city hosting sport event: Effect on sponsorship. Transformations in Business & Economics, 13(2A), 343-360. (WoS JCR Q4)

An attendance behavior model at sports events: Comparison and constrast of two models.

Alonso Dos Santos, M. (2012). An attendance behavior model at sports events: Comparison and constrast of two models. Sport Science Review, XXI(1), 21-42. http://doi.org/10.2478/v10237-012-0002-x

 
Books and chapters

Social and Economics Aspects of Innovation, Entrepreneurship & Marketing

Alonso-Dos-Santos, M. & Llanos-Contreras, O. (Eds.). (2019). Social and Economics Aspects of Innovation, Entrepreneurship & Marketing. Thomson Reuters: Navarra.

Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations

Alonso Dos Santos, M. (Ed.). (2019). Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations. Hershey, PA: IGI Global.

Alonso Dos Santos, M. (Ed.) (2016). Applying Neuroscience to Business Practice. Hershey, PA: IGI Global.

Alonso Dos Santos, M. (Ed.). (2014). Strategies in Sports Marketing: Technologies and Emerging Trends. Hershey, PA: IGI Global.

Sport atmospherics' influence on the event experience

Alonso Dos Santos, M., Baeza, S., Cuevas Lizama, J. (2019). Sport Atmospherics' Influence on the Event Experience. In Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations (223-240). Hershey, PA: IGI Global

Alguacil, M., Colino, O., Pastor Barceló, A. & Alonso Dos Santos, M. (2016). Lealtad en servicios deportivos públicos: Un contraste asimétrico. In Economía, Gestión y Deporte (pp. 363-366). Editorial Aranzadi - Thomson Reuters: Navarra, Spain 

Pastor Barceló, A., Alguacil, M., & Alonso Dos Santos, M. (2016). Antecedentes de la confianza en la marca en un servicio fitness premium. Economía, Gestión y Deporte (pp.423-427). Editorial Aranzadi - Thomson Reuters: Navarra, Spain 

Alonso Dos Santos, M., Calabuig Moreno, F., Crespo J., & Núñez Pomar, J. M. (2016). Segmentación no observada en el proceso de transmisión de imagen: Influencia de la página web. In Economía, Gestión y Deporte (pp. 97-101). Editorial Aranzadi - Thomson Reuters: Navarra, Spain

Alonso Dos Santos, M. (2014). Sport Marketing: Cyber Strategies for Clubs and Events. In A. Ghorbani (Ed.), Marketing in the Cyber Era: Strategies and Emerging Trends (pp. 177-189). Hershey, PA: Business Science Reference.

Alonso Dos Santos, M., Baeza, S., & Montoro Rios, F. J. (2014). The mediator of disconfirmation on satisfaction and consumer intentions: Practical application effect in a sporting event. In Strategies in sports marketing: Technologies and emerging trends (IGI Global, pp. 146-155). Hershey, PA: IGI Global.

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