Strategies of family companies to communicate the family component of their business on their websites and the consequent impact on consumer response

Llanos Contreras, O., Alonso Dos Santos, M. & Farías Nazel, P. (2018). Strategies of family companies to communicate the family component of their business on their websites and the consequent impact on consumer response. Family Business Review. Major changes.

The relationship between factors that contribute to support and future intentions in relation to a major sporting event

Parra Camacho, D.; Alonso-Dos-Santos, M. & Duclos, D. (2019). The relationship between factors that contribute to support and future intentions in relation to a major sporting event. Academia Revista Latinoamericana de Administración. Accepted.

Entrepreneurship and risk-taking in a post-disaster scenario

Llanos-Contreras, O.; Alonso-Dos-Santos, M. & Ribeiro-Soriano, D. (2019). Entrepreneurship and risk-taking in a post-disaster scenario. ​International Entrepreneurship and Management Journal. Accepted.

Asymmetrical influence of personality on entrepreneurship

The influence of patriotism and fans’ fulfilment of sponsorship activation in the sponsor’s image transfer process

Alonso Dos Santos, M., Velasco, F. & Pérez Campos, C. (2019). The influence of patriotism and fans’ fulfilment of sponsorship activation in the sponsor’s image transfer process. Sport in Society. In press

Family firms’ identity communication and consumers’ product involvement impact on consumer response

Alonso Dos Santos, M., Llanos-Contreras, O. & Farias Nazel, P. (2019). Family firms’ identity communication and consumers’ product involvement impact on consumer response. Psychology & Marketing. Accepted

Brand image transfer from team to sponsor: How effective is it to sponsor a football team with little success?

Alonso Dos Santos, M., Calabuig, F. & Alguacil, M. (2019). Brand image transfer from team to sponsor: How effective is it to sponsor a football team with little success?. International Journal of Sport Management and Marketing. Accepted.

Alonso Dos Santos, M. (2018). Sports management and sponsorship; Towards a new paradigm. Journal of Sports Economics & Management 8(3), 2-3. 

Parra Camacho, D., Alonso-Dos-Santos, M., & Duclos Bastías, D. (2018). Residents’ perception of the negative impacts of a sporting event: Scale validation. Journal of Physical Education and Sport18(3), 1298-1305.  https://doi.org/10.7752/jpes.2018.s3193

Parra Camacho, D., Alonso Dos Santos, M., & Duclos Bastías, D. (2018). Residents’ perceptions of the negative impacts of the Copa América de Fútbol in Chile: pre- and post-event comparison. Journal of Physical Education and Sport, 18(3), 1290–1297. https://doi.org/10.7752/jpes.2018.s3192

Alonso Dos Santos, M., Calabuig, F. & Sánchez-Franco, M. (2018). Blindness to sponsor: Application to sports event posters. RAE Revista de Administracion de Empresas 58(6), 451-462. doi.org/10.1590/S0034-759020180602

Alonso Dos Santos, M., Rejón Guardia, F., & Calabuig, F. (2018). Sponsorship image transfer theory in virtual brand communities. Industrial Management & Data Systems, 118(6), 1287–1302. https://doi.org/10.1108/IMDS-08-2017-0349

Exploring the asymmetric influence of socioemotional wealth priorities on entrepreneurial behaviour in family businesses

Llanos Contreras, O. & Alonso Dos Santos, M. (2018). Exploring the asymmetric influence of socioemotional wealth priorities on entrepreneurial behaviour in family businesses. European Journal of International Management, 12(5/6), 576-595.

Posicionamiento de los Ingenieros Civiles Industriales en el Mercado Laboral

Salcedo, E. Bordagaray, G. & Alonso Dos Santos, M. & Hebles, M. (2017). Posicionamiento de los Ingenieros Civiles Industriales en el Mercado Laboral: Aplicación Empírica en Concepción, Chile. Revista de la Facultad de Ingeniería UCV. In press

Alonso Dos Santos, M., Lobos, C., Muñoz, N., Romero, D., & Sanhueza, R. (2017). The influence of image valence on the attention paid to charity advertising. Journal of Nonprofit and Public Sector Marketing, 29(3), 346-363. http://dx.doi.org/10.1080/10495142.2017.1326355

Alonso Dos Santos, M., Calabuig Moreno, F., Montoro Ríos, F. & Alguacil Jiménez, M. (2017). Online sport event consumers: Attitude, e-quality and e-satisfaction.  Journal of Theoretical and Applied Electronic Commerce Research (JTAER), 12(2), 54-70.​

Hebles, M., Alonso Dos Santos, M., Yaniz Alvarez-de-Eulate, C., & Villardon-Gallego. (2017). Design and validation of the Assessment of Learning Scale (EEA). Profesorado: Revista de Currículum y Formación del Profesorado, 21(2), 107-126.

Alonso Dos Santos, M., Calabuig Moreno, F., Rejon Guardia, F. & Perez Campos, C. Influence of the virtual brand community in sports sponsorship. Psychology and Marketing, 33(12), 1091-1097.

Alonso Dos Santos, M., Santos, M. A. D., Moreno, F. C., Hervás, J. C., & Pomar, J. M. N. (2016). Influencia de la website sobre el patrocinio: Segmentación PLS-POS. Revista de Psicologia del Deporte, 25(3), 55-58.

Alguacil Jiménez, M., Jiménez, M. A., Santos, M. A. D., Barceló, A. P., & Martínez, O. C. (2016). Análisis cualitativo comparativo de la lealtad en servicios públicos deportivos. Revista de Psicologia del Deporte, 25(3), 69-72.

Pastor-Barceló, A., Jiménez, M. A., & Alonso-Dos-Santos, M. (2016). Influencia de la calidad, satisfacción, valor percibido e imagen corporativa en la confianza en la marca en el servicio fitness. Revista de Psicologia del Deporte, 25(3), 77-80.

Alonso Dos Santos, M., & Pérez Campos, C. (2016). ¿Influyen las emociones en la intención de asistir a un evento deportivo? Diferencias de género. Journal of Sports Economics & Management, 5(1), 2-16.

Avendaño, C. A., Gutiérrez, K. A., Salgado, C. F., & Dos-Santos, M. A. (2016). Rendimiento académico en estudiantes de Ingeniería Comercial: Modelo por competencias y factores de influencia. Formación universitaria, 9(3), 03-10. http://doi.org/10.4067/S0718-50062016000300002

Alonso-Dos-Santos, M., Vveinhardt, J., Calabuig-Moreno, F., & Montoro-Ríos, F. (2016). Involvement and image transfer in sports sponsorship. Engineering Economics, 27(1), 78-89. http://doi.org/10.5755/j01.ee.27.1.8536

Pérez Torresa, K., Pérez Lara, M., Leal Matamala, E., & Alonso Dos Santos, M. (2015). Factores que explican la intención de compra en el sector de la telefonía móvil en el gran Concepción. Revista Academia & Negocios, 1(2), 79-88.

Pérez-Campos, C., & Alonso-Dos-Santos, M. (2013). La importancia de los atributos del servicio y el valor percibido en la predicción de la satisfacción de los espectadores de balonmano. Journal of Sports Economics & Management, 3(1), 33–46.

Alonso Dos Santos, M., & Montoro Rios, F. J. (2016). Scale of spectators’ motivations at soccer events. Soccer & Society, 17(1), 58-71. http://doi.org/10.1080/14660970.2014.891986

Alonso Dos Santos, M., Calabuig Moreno, F., Montoro Rios, F., Valantine, I., & Emeljanovas, A. (2014). Destination image of a city hosting sport event: Effect on sponsorship. Transformations in Business & Economics, 13(2A), 343-360.

Alonso Dos Santos, M. (2012). An attendance behavior model at sports events: Comparison and constrast of two models. Sport Science Review, XXI(1), 21-42. http://doi.org/10.2478/v10237-012-0002-x

Please reload

 
Chapters and Books

Social and Economics Aspects of Innovation, Entrepreneurship & Marketing

Alonso-Dos-Santos, M. & Llanos-Contreras, O. (Eds.). (2019). Social and Economics Aspects of Innovation, Entrepreneurship & Marketing. Thomson Reuters: Navarra.

Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations

Alonso Dos Santos, M. (Ed.). (2019). Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations. Hershey, PA: IGI Global.

Alonso Dos Santos, M. (Ed.) (2016). Applying Neuroscience to Business Practice. Hershey, PA: IGI Global.

Alonso Dos Santos, M. (Ed.). (2014). Strategies in Sports Marketing: Technologies and Emerging Trends. Hershey, PA: IGI Global.

Sport atmospherics' influence on the event experience

Alonso Dos Santos, M., Baeza, S., Cuevas Lizama, J. (2019). Sport Atmospherics' Influence on the Event Experience. In Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations (223-240). Hershey, PA: IGI Global

Alguacil, M., Colino, O., Pastor Barceló, A. & Alonso Dos Santos, M. (2016). Lealtad en servicios deportivos públicos: Un contraste asimétrico. In Economía, Gestión y Deporte (pp. 363-366). Editorial Aranzadi - Thomson Reuters: Navarra, Spain 

Pastor Barceló, A., Alguacil, M., & Alonso Dos Santos, M. (2016). Antecedentes de la confianza en la marca en un servicio fitness premium. Economía, Gestión y Deporte (pp.423-427). Editorial Aranzadi - Thomson Reuters: Navarra, Spain 

Alonso Dos Santos, M., Calabuig Moreno, F., Crespo J., & Núñez Pomar, J. M. (2016). Segmentación no observada en el proceso de transmisión de imagen: Influencia de la página web. In Economía, Gestión y Deporte (pp. 97-101). Editorial Aranzadi - Thomson Reuters: Navarra, Spain

Alonso Dos Santos, M. (2014). Sport Marketing: Cyber Strategies for Clubs and Events. In A. Ghorbani (Ed.), Marketing in the Cyber Era: Strategies and Emerging Trends (pp. 177-189). Hershey, PA: Business Science Reference.

Alonso Dos Santos, M., Baeza, S., & Montoro Rios, F. J. (2014). The mediator of disconfirmation on satisfaction and consumer intentions: Practical application effect in a sporting event. In Strategies in sports marketing: Technologies and emerging trends (IGI Global, pp. 146-155). Hershey, PA: IGI Global.

Please reload

Follow me

Call

T: +56 41 2345513

F: +56 41 2345500

  • g3jcAPJo
  • LinkedIn Social Icon
  • Facebook Social Icon
  • Twitter Social Icon
  • YouTube Social  Icon