Predicting loyalty and word-of-mouth at a sports event through a structural model and posteriori unobserved segmentation
Alonso Dos Santos, M., Aguado Berenguer, S., Calabuig, F. & Alguacil Jiménez, M. (2023). Predicting loyalty and word-of-mouth at a sports event through a structural model and posteriori unobserved segmentation. International JEvent Management. Accepted. (Scopus)
Effectiveness of sponsorship type, sport team identification, team support and congruence
Mohammadi, S., Ghasemi Siani, M. & Alonso Dos Santos, M. (2023). Effectiveness of sponsorship type, sport team identification, team support and congruence. International Journal of Sports Marketing & Sponsorship Accepted. (JCR Q4)
Self-reported and EEG responses to evaluate sponsorship congruence efficacy
Alonso Dos Santos, M., Torres-Moraga, E., Llanos Contreras, O. & Calabuig Moreno, F. (2023). Self-reported and EEG responses to evaluate sponsorship congruence efficacy. Journal of Neuroscience, Psychology, and Economics. Accepted. (JCR Q4)
Alonso Dos Santos, M., Alguacil, M., Pérez Campos, C. & Velasco-Vizcaíno, F. (2023). How to improve attitudes toward the sponsor in sports fans through brand management? a PLS & QCA approach. Physical Culture and Sport. Studies and Research. Accepted. (SJR Q1)
Alonso Dos Santos, M., Mohammadi, S. & Velasco-Vizcaíno, F. (2023). The effect of articulation in sports posters on betting behavior. Humanities and Social Sciences Communications, 10(1), 1-10. (WoS JCR Q1 - JCI Q1)
Huertas González-Serrano, M., Alonso Dos Santos, M., Sendra García, J. & Calabuig, F. (2023). Sports entrepreneurship during COVID - 19: Technology as an ally to maintain the competitiveness of small businesses. Technological Forecasting & Social Change, 187. (WoS JCR Q1 - JCI Q1)
Alonso Dos Santos, M., Llanos-Contreras, O., Ibáñez Caamaño, M.J. & Farias Nazel, P. (2023). Is it a family business? Effectiveness of the implementation of family business branding strategies on a radio platform. Journal of Consumer Behaviour. Accepted (WoS JCR Q3 - JCI Q2)
Graduating college students apply here: Communicating family firm ownership and firm size
Llanos Contreras, O., Alonso Dos Santos, M. & Welsh, D. (2022). Graduating college students apply here: Communicating family firm ownership and firm size. Journal of Family Business Strategy. Accepted. (WoS JCR Q2 - JCI Q1)
Analytical editorial: Ensuring the future of our world: innovation, management and governance for sustainable growth
Alonso Dos Santos, M., Huertas Gónzales Serrano, M. & Staniewski, M. (2022). Analytical editorial: Ensuring the future of our world: innovation, management and governance for sustainable growth. Academia Revista Latinoamericana de Administración, 35(2), 117-130. (WoS JCR Q4)
Teamwork competency scale (TCS) from the individual perspective in university students
Hebles Ortiz, M., Yániz-Álvarez, C. & Alonso Dos Santos, M. (2022). Teamwork competency scale (TCS) from the individual perspective in university students. Journal of Technology and Science Education, 12(2), 510-528. (SJR Q2)
Effectiveness of sponsoring the video assistant referee system: A comparative exploratory study
Alonso Dos Santos, M., Sánchez Franco, M, J,. Torres-Moraga, E. & Calabuig Moreno, F. (2022). Effectiveness of sponsoring the video assistant referee system: A comparative exploratory study. International Journal of Sports Marketing and Sponsorship, 24(2), 221-240. (WoS JCR Q3)
Strategies of German Bundesliga and English Premier League Clubs for the COVID-19 crisis: The case of International broadcasting fans
Navarro-Picado, J., Torres-Moraga, E., Alonso Dos Santos, M., Mastromartino, B. & Zhang, J. J. (2022). Strategies of German Bundesliga and English Premier League clubs for the COVID-19 crisis: The case of international broadcasting fans. Review of Managerial Science. Accepted (WoS JCR Q1)
The role of experience and trustworthiness on perception sustainable touristic destinations
Torres-Moraga, E., Alonso Dos Santos, M., Quezada Arboleda, D. & Carvajal-Trujillo, E. (2021). The role of experience and trustworthiness on perception sustainable touristic destinations. Journal of Hospitality and Tourism Management, 49, 471-480. (WoS JCR Q2)
Transmission of family identity and consumer response: Do consumers recognize family firms?
Ibáñez Caamaño, M. J., Alonso Dos Santos, M. & Llanos-Contreras, O. (2021). Transmission of family identity and consumer response: Do consumers recognize family firms?. International Journal of Entrepreneurial Behavior & Research. Accepted (WoS JCR Q2)
Using Structural Topic Modeling to predict users´sentiment towards Intelligent Personal Agents. An application for Amazon´s Echo and Google Home
Sánchez Franco, M. J., Arenas Márquez F. J. & Alonso Dos Santos, M. (2021). Using Structural Topic Modelling to predice users´sentiment towards Intelligent Personal Agents. An application for Amazon´s Echo and Google Home. Journal of Retailing and Consumer Services. Accepted (WoS JCR Q2)
Social impact of a participative small-scale sporting event
Parra Camacho, D., González-García R. & Alonso Dos Santos, M. (2021). Social impact of a participative small-scale sporting event.
Sport, Business and Management: An International Journal. Accepted (SJR Q3)
Reputation and identity in family firms: Current state and gaps for future research
Velasco Vizcaíno, F., Lanchimba C., Llanos-Contreras, O. & Alonso Dos Santos, M. (2021). Personalized service and brand equity in family business: A dyadic investigation. Journal of Small Business Strategy, 31(2), 6-18. (SJR Q1)
Personalized service and brand equity in family business: A dyadic investigation
Velasco Vizcaíno, F., Lanchimba C., Llanos-Contreras, O. & Alonso Dos Santos, M. (2021). Personalized service and brand equity in family business: A dyadic investigation. Journal of Small Business Strategy, 31(2), 62-79. (SJR Q1)
Alonso Dos Santos, M., Huertas-Serrano, M., Sánchez Franco, M. & Torres-Moraga, E. (2021). Alcohol versus sponsorship: Effectiveness in sports posters. British Food Journal. Accepted (WoS JCR Q2)
Green hotel patronage intention through biospheric values
Torres-Moraga, E., Alonso Dos Santos, M. & Carvajal-Trujillo, E. (2021). Green hotel patronage intention through biospheric values. Sustainable Production and Consumption, 27 (WoS JCR Q1)
Fuzzy metatopics predicting prices of Airbnb accommodations
Sánchez Franco, M., Troyano-Jiménez, J. A. & Alonso Dos Santos, M. (2021). Fuzzy metatopics predicting prices of Airbnb accomodations. Journal of Intelligent and Fuzzy Systems, 40(2). (WoS JCR Q3)
Exploring gender-based influences on key features of Airbnb accommodations
Sánchez Franco, M. & Alonso Dos Santos, M. (2021). Exploring gender-based influences on key features of Airbnb accommodations. Ecomonic Research - Ekonomska Istrazivanja, 34(1), 2484-2505. https://doi.org/10.1080/1331677X.2020.1831943 (WoS JCR Q2)
Towards a cooperative learning environment in universities through in-service training
Hebles, M., Yáñiz Álvarez, C., Alonso Dos Santos, M. & Villardón-Gallego, L. (2021). Towards a cooperative learning environment in universities through in-service training. Sustainability, 13(3), 1112 (WoS JCR Q2).
Entrepreneurial ecosystems, knowledge spillovers, and their embeddedness in the sport field: a bibliometric and content analysis
Calabuig-Moreno, F., González-Serrano, M. Alonso Dos Santos, M. & Gómez-Tafalla. A. (2020). Entrepreneurial ecosystems, knowledge spillovers, and their embeddeness in the sport field: a bibliometric and content analysis. Knowledge Management Research & Practice, 19(1), 65-83. (WoS JCR Q2)
Barriers to innovation and willingness to innovate in the food sector: The case of Chile
Valdés, G., Astorga J., Fuentes-Solís, R. & Alonso Dos Santos, M. (2020). Barriers to innovation and willingness to innovate in the food sector: The case of Chile. British Food Journal. Accepted. (WoS JCR Q2)
Should a family firm communicate their family identity and country of origin? A cross cultural study from Chile and Spain
Alonso Dos Santos, M., LLanos Contreras, O., Calabuig Moreno, F. & Felicio, J. A. (2020). Should a family firm communicate their family identity and country of origin? A Cross cultural study from Chile and Spain. International Journal of Emerging Markets, 17(3), 725-746. (WoS JCR Q3)
Editorial: The Management of Emotions in Sports Organizations
Alonso Dos Santos, M., Calabuig Moreno, F. & Valantine I. (2020). Editorial: The Management of Emotions in Sports Organizations. Frontiers in Psychology. Accepted. (WoS JCR Q2)
How much do network support and managerial skills affect women´s entrepreneurial success? The overlooked role of country economic development
Welsh, D H. B., Llanos Contreras, O., Alonso Dos Santos, M. & Kaciak, E. (2020). How much network support and managerial skills affect women´s entrepreneurial success? The overlooked role of country economic development. Entrepreneurship & Regional Development. Accepted. (WoS JCR Q1)
The effect of articulated sports sponsorship on recall and visual attention to the brand
Alonso Dos Santos, M., Sánchez Franco, M. & Prado Gascó, V. (2020) The effect of articulated sports sponsorship on recall and visual attention to the brand. International Journal of Sports Marketing and Sponsorship. Accepted. (WoS JCR Q4 in Hospitality, Leisure, Sport & Tourism)
Emotions and sport management: A bibliometric overview
Baier-Fuentes, H., Huertas González-Serrano, M., Alonso-Dos-Santos, M., Inzunza-Mendoza, W. & Pozo-Estrada, V. (2020). Emotions and sport management: A bibliometric overview. Frontiers in Psychology. Accepted. (WoS JCR Q2 in Psychology, Multidisciplinary)
The effect of quality and leverage on the image transfer model: The moderating role of involvement
Alonso Dos Santos, M., Calabuig Moreno, F., Prado Gascó, V., & Cuevas Lizama, J. (2020). The effect of quality and leverage on the image transfer model: The moderating role of involvement. International Journal of Sports Marketing and Sponsorship. Accepted. (WoS JCR Q4 in Hospitality, Leisure, Sport & Tourism)
Impact of lifestyle oriented-motivation and corporate social responsibility on multiadventure sports firms´ performance
Huertas-Serrano, M., Crespo Hervás, J., Valantine, I., Alonso Dos Santos, M., & Calabuig Moreno, F. (2020). Impact of lifestyle oriented-motivation and corporate social responsibility on multiadventure sports firms´ performance. International Entrepreneurship and Management Journal. Accepted (WoS JCR Q2 in Management)
Management, marketing and economy in sports organizations
Alonso Dos Santos, M., & Calabuig Moreno, F. (2020). Management, marketing and economy in sports organizations. Sport in Society, 23(2), 175-179. https://doi.org/10.1080/17430437.2020.1705524 (WoS JCR Q4 in Hospitality, Leisure, Sport & Tourism)
Amateur runners' commitment: An analysis of sociodemographic and sports habit profiles
Parra Camacho, D., Alonso Dos Santos, M., & Huertas-Serrano, M. (2020). Amateur Runners’ Commitment: An Analysis of Sociodemographic and Sports Habits Profiles. International Journal of Environmental Research and Public Health, 17(3), 925-944. (WoS JCR Q1 in Public, Environmental & Occupational Health)
The effectiveness of advertising alcohol products in sports sponsorship
Alonso Dos Santos, M., Pérez Campos, C., & Crespo Hervás, J. (2020). The effectiveness of advertising alcohol products in sports sponsorship. Psychology & Marketing, 37(4), 556-563. https://doi.org/10.1002/mar.21325 (WoS JCR Q2 in Psychology, Applied)
Challenges and trends in management for Ibero-America
Alonso Dos Santos, M., Llanos Contreras, O., & Jara Bertín, M. (2019). Challenges and trends in management for Ibero-America. Academia Revista Latinoamericana de Administracion, 32(4), 437-441. https://doi.org/10.1108/ARLA-11-2019-362 (WoS JCR Q4 in Management)
The relationship between factors that contribute to support and future intentions in relation to a major sporting event
Parra Camacho, D., Alonso Dos Santos, M., & Duclos Bastías, D. (2019). The relationship between factors that contribute to support and future intentions in relation to a major sporting event. Academia Revista Latinoamericana de Administración, 32(4), 442-454. https://doi.org/10.1108/ARLA-02-2019-0042 (WoS JCR Q4 in Management)
Influence of perceived and effective congruence on recall and purchase intention in sponsored printed sports advertising: An eye-tracking application
Alonso-Dos-Santos, M.; Calabuig Moreno, F. & Crespo Hervás, P. (2019). Influence of perceived and effective congruence on recall and purchase intention in sponsored printed sports advertising: An eye-tracking application. International Journal of Sports Marketing and Sponsorship, 20(4), 617-633. https://doi.org/10.1108/IJSMS-10-2018-0099 (WoS JCR Q4 in Hospitality, Leisure, Sport & Tourism)
Facebook Commerce usage intention: A symmetric and asymmetric approach
Alonso Dos Santos, M., Alguacil Jiménez, M., & Carvajal Trujillo, E. (2019). Facebook Commerce usage intention: A symmetric and asymmetric approach. Information Technology and Management, 21(3), 145-156.https://doi.org/10.1007/s10799-019-00311-2 (WoS JCR Q3 in Information Science & Library Science)
Entrepreneurship and risk-taking in a post-disaster scenario
Llanos-Contreras, O.; Alonso-Dos-Santos, M. & Ribeiro-Soriano, D. (2019). Entrepreneurship and risk-taking in a post-disaster scenario. International Entrepreneurship and Management Journal, 16(2020), 221-237. https://doi.org/10.1007/s11365-019-00590-9 (WoS JCR Q2in Management)
Asymmetrical influence of personality on entrepreneurship
Soria, K.., Alonso-Dos-Santos, M., & Espinoza Benavides, J. (2023). Asymmetrical influence of personality on entrepreneurship. European Journal of International Management, 20(4), 663-685. https://doi.org/10.1504/EJIM.2020.10025080 (WoS JCR Q4 in Management)
The influence of patriotism and fans’ fulfilment of sponsorship activation in the sponsor’s image transfer process
Alonso Dos Santos, M., Velasco, F. & Pérez Campos, C. (2019). The influence of patriotism and fans’ fulfilment of sponsorship activation in the sponsor’s image transfer process. Sport in Society, 23(2), 280-295. https://doi.org/10.1080/17430437.2019.1619700 (WoS JCR Q4 in Hospitality, Leisure, Sport & Tourism)
Family firms’ identity communication and consumers’ product involvement impact on consumer response
Alonso Dos Santos, M., Llanos Contreras, O., & Farias Nazel, P. (2019). Family firms’ identity communication and consumers’ product involvement impact on consumer response. Psychology & Marketing, 36(8), 791-798. https://doi.org/10.1002/mar.21212 (WoS JCR Q2 in Psychology, Applied)
Key determinants on non-governmental organization’s financial sustainability: A case study that examines 2018 FIFA Foundation Social Festival selected participants
Córdova Paredes, M. J., Calabuig Moreno, F. & Alonso Dos Santos, M. (2019). Key determinants on non-governmental organization’s financial sustainability: A case study that examines 2018 FIFA Foundation Social Festival selected participants. Sustainability 11(5), 1411-1431. 10.3390/su11051411 (WoS JCR Q2 in Environmental Studies)
Nutrition labeling schemes and the time and effort of consumer processing
Alonso Dos Santos, M., Quilodrán Ulloa, R., Salgado Quintana, A. & Farias Nazel, P. (2019). Nutrition labeling schemes and the time and effort of consumer processing. Sustainability 11(4), 1079. 10.3390/su11041079 (WoS JCR Q2 in Environmental Studies)
Congruence and placement in sponsorship: An eye-tracking application
Alonso Dos Santos, M., Calabuig, F., & Sánchez Franco, M. (2019). Congruence and placement in sponsorship: An eye-tracking application. Physiology & Behavior, 200(1), 159-165. https://doi.org/10.1016/j.physbeh.2018.05.032 (WoS JCR Q2 in Behavioral Sciences)
Brand image transfer from team to sponsor: How effective is it to sponsor a football team with little success?
Alonso Dos Santos, M., Calabuig, F. & Alguacil, M. (2019). Brand image transfer from team to sponsor: How effective is it to sponsor a football team with little success?. International Journal of Sport Management and Marketing, 19 (5/6) https://doi.org/10.1504/IJSMM.2019.104158 (SJR Q3 in Marketing)
Family business performance in a post-disaster scenario: The influence of socioemotional wealth importance and entrepreneurial orientation
Alonso-Dos-Santos, M., & Llanos-Contreras, O. (2019). Family business performance in a post-disaster scenario: The influence of socioemotional wealth importance and entrepreneurial orientation. Journal of Business Research, 101, 492-498. https://doi.org/10.1016/j.jbusres.2018.12.057 (WoS JCR Q1 in Business)
Sports management and sponsorship; Towards a new paradigm
Alonso Dos Santos, M. (2018). Sports management and sponsorship; Towards a new paradigm. Journal of Sports Economics & Management 8(3), 2-3.
Positioning of the Chilean wines bottled in Porto Alegre
Garrido Salas P. V., Vargas Ayala, J. J. & Alonso Dos Santos, M. (2018). Positioning of the Chilean wines bottled in Porto Alegre. Multidisciplinary Business Review, 11(1), 72-83.
Residents' perception of the negative impacts of a sporting event: Scale validation
Parra Camacho, D., Alonso-Dos-Santos, M., & Duclos Bastías, D. (2018). Residents’ perception of the negative impacts of a sporting event: Scale validation. Journal of Physical Education and Sport, 18(3), 1298-1305. https://doi.org/10.7752/jpes.2018.s3193 (SJR Q3)
Residents' perceptions of the negative impacts of the Copa América de Fútbol in Chile: Pre- and post-event comparison
Parra Camacho, D., Alonso Dos Santos, M., & Duclos Bastías, D. (2018). Residents’ perceptions of the negative impacts of the Copa América de Fútbol in Chile: pre- and post-event comparison. Journal of Physical Education and Sport, 18(3), 1290–1297. https://doi.org/10.7752/jpes.2018.s3192 (SJR Q3)
Blindness to sponsor: Application to sports event posters
Alonso Dos Santos, M., Calabuig, F. & Sánchez-Franco, M. (2018). Blindness to sponsor: Application to sports event posters. RAE Revista de Administracion de Empresas 58(6), 451-462. doi.org/10.1590/S0034-759020180602 (WoS JCR Q4)
Sponsorship image transfer theory in virtual brand communities
Alonso Dos Santos, M., Rejón Guardia, F., & Calabuig, F. (2018). Sponsorship image transfer theory in virtual brand communities. Industrial Management & Data Systems, 118(6), 1287–1302. https://doi.org/10.1108/IMDS-08-2017-0349 (WoS JCR Q1)
Determinants of mobile banking users’ loyalty
Soto Fuentes, Y., Valderrama-Palma, V., Alonso-Dos-Santos, M. & Liébana Cabanillas, F. (2020). Determinants of mobile banking users´loyalty. Journal of Promotion Management, 26(5), 615-633. (SJR Q2)
Engagement in sports virtual brand communities
Alonso Dos Santos, M.; Rejón Guardia, F.; Pérez Campos, C.; Calabuig Moreno, F. & Ko, Y. J. (2018). Engagement in sports virtual brand communities. Journal of Business Research, 89, 273-279. (WoS JCR Q1)
Assessing the effectiveness of sponsorship messaging: Measuring the impact of congruence through electroencephalogram
Alonso Dos Santos, M., Calabuig Moreno, F. (2018). Assessing the effectiveness of sponsorship messaging: Measuring the impact of congruence through electroencephalogram. International Journal of Sports Marketing and Sponsorship. 19(1), 25-40. DOI: 10.1108/IJSMS-09-2016-0067 (WoS JCR Q4)
Exploring the asymmetric influence of socioemotional wealth priorities on entrepreneurial behaviour in family businesses
Llanos Contreras, O. & Alonso Dos Santos, M. (2018). Exploring the asymmetric influence of socioemotional wealth priorities on entrepreneurial behaviour in family businesses. European Journal of International Management, 12(5/6), 576-595. (WoS JCR Q4)
Posicionamiento de los Ingenieros Civiles Industriales en el Mercado Laboral
Salcedo, E. Bordagaray, G. & Alonso Dos Santos, M. & Hebles, M. (2017). Posicionamiento de los Ingenieros Civiles Industriales en el Mercado Laboral: Aplicación Empírica en Concepción, Chile. Revista de la Facultad de Ingeniería UCV, 32(1).
Factors that determine the adoption of Facebook commerce: The moderating effect of age.
Liébana Cabanillas, F., Alonso Dos Santos, M. (2017). Factors that determine the adoption of Facebook commerce: The moderating effect of age. Journal of Engineering and Technology Management, 44, 1-18. (WoS JCR Q2)
Mall Connection: Entrepreneurship, consolidation and challenges of a regional family business
Llanos Contreras, O., Cuevas Lizama, J. A., Alonso Dos Santos, M. (2017). Mall Connection: Entrepreneurship, consolidation and challenges of a regional family business. Journal of Entrepreneurship in Emerging Economies, 1(10), 134-153. (SJR Q2)
The influence of image valence on the attention paid to charity advertising
Alonso Dos Santos, M., Lobos, C., Muñoz, N., Romero, D., & Sanhueza, R. (2017). The influence of image valence on the attention paid to charity advertising. Journal of Nonprofit and Public Sector Marketing, 29(3), 346-363. http://dx.doi.org/10.1080/10495142.2017.1326355 (SJR Q3)
Design and validation of the Assessment of Learning Scale (EEA)
Hebles, M., Alonso Dos Santos, M., Yaniz Alvarez-de-Eulate, C., & Villardon-Gallego. (2017). Design and validation of the Assessment of Learning Scale (EEA). Profesorado: Revista de Currículum y Formación del Profesorado, 21(2), 107-126. (Q2 SJR)
Online sport event consumers: Attitude, e-quality and e-satisfaction
Alonso Dos Santos, M., Calabuig Moreno, F., Montoro Ríos, F. & Alguacil Jiménez, M. (2017). Online sport event consumers: Attitude, e-quality and e-satisfaction. Journal of Theoretical and Applied Electronic Commerce Research (JTAER), 12(2), 54-70. (WoS JCR Q3)
Influencia de la RSC en la transmisión de imagen en el patrocinio turístico deportivo
Alonso-Dos-Santos, M., Calabuig Moreno, F., Montoro Ríos, F. & Valantine, I. (2017). Influencia de la RSC en la transmisión de imagen en el patrocinio turístico deportivo. Revista Iberoamericana de Psicología del Ejercicio y del Deporte 12(1), 23-31.
Effectiveness of the sponsors and sporting events website
Alonso Dos Santos, M., Calabuig Moreno, F. & Montoro Ríos F. (2016). Effectiveness of the sponsors and sporting events website. International Journal of Sport Management, Recreation and Tourism, 25.
Unobserved heterogeneity and the importance of customer loyalty in mobile banking
Liébana Cabanillas, F., Alonso Dos Santos, M., Soto Fuentes, Y. & Valderrama Palma, V. (2016). Unobserved heterogeneity and the importance of customer loyalty in mobile banking. Technology Analysis & Strategic Management, 29(9), 1015-1032. (WoS JCR Q3)
Quality and satisfaction: The case of the University of Jaén
Alonso Dos Santos, M. (2016). Calidad y satisfacción hacia la universidad: El caso de la Universidad de Jaén. Revista de la Educación Superior (RESU), 45(178), 79-95. (SJR Q4)
Posicionamiento de la carrera Ingeniería Comercial en la región del Biobío
Alonso Dos Santos, M., Jelves Jara, M. J. & Mardones Valdebenito, P. J. (2017). Posicionamiento de la carrera Ingeniería Comercial en la región del Biobío. Revista Iberoamericana de Educación Superior (RIES), 21(8), 138-153. (SJR Q3)
Influence of the virtual brand community in sports sponsorship
Alonso Dos Santos, M., Calabuig Moreno, F., Rejon Guardia, F. & Perez Campos, C. (2016). Influence of the virtual brand community in sports sponsorship. Psychology and Marketing, 33(12), 1091-1097. (WoS JCR Q2)
Influencia de la website sobre el patrocinio: Segmentación PLS-POS
Alonso Dos Santos, M., Santos, M. A. D., Moreno, F. C., Hervás, J. C., & Pomar, J. M. N. (2016). Influencia de la website sobre el patrocinio: Segmentación PLS-POS. Revista de Psicologia del Deporte, 25(3), 55-58. (WoS JCR Q4)
Análisis cualitativo comparativo de la lealtad en servicios públicos deportivos
Alguacil Jiménez, M., Jiménez, M. A., Santos, M. A. D., Barceló, A. P., & Martínez, O. C. (2016). Análisis cualitativo comparativo de la lealtad en servicios públicos deportivos. Revista de Psicologia del Deporte, 25(3), 69-72. (WoS JCR Q4)
Influencia de la calidad, satisfacción, valor percibido e imagen corporativa en la confianza en la marca en el servicio fitness
Pastor-Barceló, A., Jiménez, M. A., & Alonso-Dos-Santos, M. (2016). Influencia de la calidad, satisfacción, valor percibido e imagen corporativa en la confianza en la marca en el servicio fitness. Revista de Psicologia del Deporte, 25(3), 77-80. (WoS JCR Q4)
¿Influyen las emociones en la intención de asistir a un evento deportivo? Diferencias de género
Alonso Dos Santos, M., & Pérez Campos, C. (2016). ¿Influyen las emociones en la intención de asistir a un evento deportivo? Diferencias de género. Journal of Sports Economics & Management, 5(1), 2-16.
Rendimiento académico en estudiantes de Ingeniería Comercial: Modelo por competencias y factores de influencia
Avendaño, C. A., Gutiérrez, K. A., Salgado, C. F., & Dos-Santos, M. A. (2016). Rendimiento académico en estudiantes de Ingeniería Comercial: Modelo por competencias y factores de influencia. Formación universitaria, 9(3), 03-10. http://doi.org/10.4067/S0718-50062016000300002
Involvement and image transfer in sports sponsorship.
Alonso-Dos-Santos, M., Vveinhardt, J., Calabuig-Moreno, F., & Montoro-Ríos, F. (2016). Involvement and image transfer in sports sponsorship. Engineering Economics, 27(1), 78-89. http://doi.org/10.5755/j01.ee.27.1.8536 (WoS JCR Q3)
Factores que explican la intención de compra en el sector de la telefonía móvil en el gran Concepción.
Pérez Torresa, K., Pérez Lara, M., Leal Matamala, E., & Alonso Dos Santos, M. (2015). Factores que explican la intención de compra en el sector de la telefonía móvil en el gran Concepción. Revista Academia & Negocios, 1(2), 79-88.
La importancia de los atributos del servicio y el valor percibido en la predicción de la satisfacción de los espectadores de balonmano.
Pérez-Campos, C., & Alonso-Dos-Santos, M. (2013). La importancia de los atributos del servicio y el valor percibido en la predicción de la satisfacción de los espectadores de balonmano. Journal of Sports Economics & Management, 3(1), 33–46.
Scale of spectators’ motivations at soccer events
Alonso Dos Santos, M., & Montoro Rios, F. J. (2016). Scale of spectators’ motivations at soccer events. Soccer & Society, 17(1), 58-71. http://doi.org/10.1080/14660970.2014.891986 (WoS JCR Q4)
Destination image of a city hosting sport event: Effect on sponsorship
Alonso Dos Santos, M., Calabuig Moreno, F., Montoro Rios, F., Valantine, I., & Emeljanovas, A. (2014). Destination image of a city hosting sport event: Effect on sponsorship. Transformations in Business & Economics, 13(2A), 343-360. (WoS JCR Q4)
An attendance behavior model at sports events: Comparison and constrast of two models.
Alonso Dos Santos, M. (2012). An attendance behavior model at sports events: Comparison and constrast of two models. Sport Science Review, XXI(1), 21-42. http://doi.org/10.2478/v10237-012-0002-x
Alonso Dos Santos, M. (2014). Sport Marketing: Cyber Strategies for Clubs and Events. En A. Ghorbani (Ed.), Marketing in the Cyber Era: Strategies and Emerging Trends (pp. 177-189). Business Science Reference.
Alonso Dos Santos, M. (Ed.). (2014). Strategies in Sports Marketing: Technologies and Emerging Trends. IGI Global.
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Alonso Dos Santos, M. (Ed.). (2019). Integrated marketing communications, strategies, and tactical operations in sports organizations (IGI Global). 10.4018/978-1-5225-7617-4
Alonso Dos Santos, M. (Ed.). (2016). Applying neuroscience to business practice. IGI Global.
Alonso Dos Santos, M. (2014). Sport Marketing: Cyber Strategies for Clubs and Events. En A. Ghorbani (Ed.), Marketing in the Cyber Era: Strategies and Emerging Trends (pp. 177-189). Business Science Reference.
Alonso Dos Santos, M., & Baeza, S. (2016). The effect of congruence on the attention and sponsorship processing: An application of neuromarketing by electroencephalogram. En R. S. Winer (Ed.), Rediscovering the Essentiality of Marketing (pp. 431-432). Springer International Publishing. https://doi.org/10.1007/978-3-319-29877-1_89
Alonso Dos Santos, M., Baeza, S., & Montoro Rios, F. J. (2014). The mediator of disconfirmation on satisfaction and consumer intentions: Practical application effect in a sporting event. En Strategies in sports marketing: Technologies and emerging trends (IGI Global, pp. 146-155). IGI Global.